European heavyweights headline 13 country pavilions at world’s largest trade fair

Intersec  (32) Intersec  (38)Dubai, UAE:  European exhibitors are making their presence felt at the world’s largest trade fair for security, safety, and fire protection next month, with the UK, Germany, Italy, and France leading the way in boosting exports to the buoyant Middle East market.


Intersec 2017 will feature more than 1,200 exhibitors from 52 countries when it opens from 22-24 January at the Dubai International Convention and Exhibition Centre, with 85 per cent (56,000) of exhibition space occupied by international companies.


The record international coverage is spearheaded by a 10 per cent year-on-year increase in exhibitors from Germany and the UK, as 82 German companies (64 pavilion and 18 standalone exhibitors) line-up alongside 143 British companies (86 pavilion and 57 standalone exhibitors).


With 51 exhibitors (30 pavilion and 20 standalone), Italy will again have a dominant presence at the 19th edition of Intersec, while a French Pavilion will debut among nine returning pavilions from Canada, China, Hong Kong, India, Pakistan, Singapore, South Korea, Taiwan, and the USA.


All will take aim at a Middle East commercial security and fire safety systems market that’s estimated to be worth a combined US$9.4 billion in 2017, according to analysts Frost & Sullivan.


“The strong international participation at Intersec underlines the enormous potential in the Middle East as an increasingly sophisticated destination for quality safety, security and fire protection products and services,” said Ahmed Pauwels, CEO of Messe Frankfurt Middle East, the organiser of Intersec.

“With security and safety high on everyone’s priority lists, Intersec 2017 will lay the platform for the latest global trends and developments, connecting leading international players with regional buyers.”


The UK pavilion will feature the biggest names in the business across several of Intersec’s key sections, including Commercial Security (46 companies), Fire & Rescue (23 companies), Homeland Security & Policing (six companies), and Safety & Health (10 companies).


Intersec 2017 is expected to attract more 31,000 visitors from 128 countries, as they seek the latest solutions across seven show sections of Commercial Security, Fire & Rescue, Safety & Health, Homeland Security & Policing, Perimeter & Physical Security, Information Security, and Smart Home & Building Automation.


The annual showcase will feature a three-day conference programme; the Intersec Fire Safety Conference on 22 January; the Critical Infrastructure Security Conference, from 23-24 January; and the Security Industry Regulatory Agency (SIRA) Forum, on 24 January.


Intersec 2017 is held under the patronage of His Highness Sheikh Mansoor bin Mohammed bin Rashid Al Maktoum, and officially supported by Dubai Police, the Dubai Civil Defence, and Dubai Police Academy.  More information is available at:


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